Strategic Marketing
Our Strategic Marketing team helps clients gain the tools they need to generate more traffic and turn that traffic to leads so those leads become sales.
One thing that separates Multifamily vendors from the rest is visibility, or the lack thereof. Most companies talk about their products and information, they go to trade shows, they do events, they hire salespeople. But we believe there’s a better way to get clients. Our Strategic Marketing team comes up with a custom-tailored plan to help your brand build trust systematically over a 12-month period.
planning & strategy
First it is important to know what makes a company successful. Companies that are winning:
- Book Appointments
- Educate the Marketplace
- Build Their Own Audience
- Establish Trust
- Become the “Go-To” Brand
82% of people do not want to talk to a salesperson until they’re ready to buy, and it can take anywhere from 5 to 20 touch points with your brand before someone decides to take the plunge. When those touch points are dispersed throughout the year, you are constantly providing value to your prospect and positioning your brand as the expert. By utilizing education-based marketing, you increase your chances of impacting those that are ready to buy when they are still in the research phase.
“A compelling offer is 10x more effective than a convincing argument” – Joe Polish
Go beyond event sponsorship and educate the marketplace year-round. Our team implements digital marketing strategies that have been used to gain over 2 million units meant specifically for Multifamily. Think about it, how would even one more client a year impact your bottom line?
We are looking to work with brands who believe in consistency and tenacity, and who are willing to stick with it and be in the game long enough. Results don’t happen overnight, but we are hoping to change that.
Remember you’re investing in strategy not service. As a client you get:
- A Strategic Multifamily Marketing Plan
- Event Sponsorship
- Podcast Appearance
- Thought Leadership
- Articles
- Social Media Growth Strategy & Promotions
- Product Showcase & Demos
- User Conferences
- Produced Launch Events
- Event Production
- Recruitment Marketing
- Documentary Films/Marketing
- Trade Show Software
- Access to Our Team of Editors, Copywriters, Strategists, Producers, Social Media Marketers, Filmmakers and more.
We offer a variety of packages custom-designed for your brand depending on the level of impact you want to make.
