65 executive leaders gathered together to to develop a plan to advance leadership and innovation in Multifamily and attract top talent to the Multifamily Industry. Our national company research program was launched, the Best Places to Work Multifamily®
With the demand and impact from the summit in Temecula, CA a move to Scottsdale, Arizona would allow ease of access from nearby Phoenix airport and the global travel destination of the many Scottsdale resorts.
In the inaugural year, forward thinking companies set out to improve employee engagement and take part in a one of a kind research project designed to recognize those companies building healthy organizations.
Forward thinking companies begin to recognize the importance of employee feedback and begin to see employees as customers. We first had to compel the operators to look beyond transactional elements and place a bottom line impact when employee engagement is achieved.
Investors start to think differently on what it takes to achieve yield in the properties they invest. At the time, the only way to rank a company was by how much real estate they purchased. Now Investors had a tool as a leading indicator of those companies best positioned to drive yields for investments.
At this time we were building and scaling some of the top Masterminds in personal development for top authors and success trainers in the world. We took this high performance approach to our first Multifamily Leadership Summit and quickly failed on the outcomes we set out to achieve. We had the the right intention, just wrong audience. We wanted to give it all up at this point and instead decided to reimagine what this summit would become.
Producing events we quickly realized the importance of extracting the right messages from the right people. Executives were running out of time and the industry was seeing an impact to restriction and flow of innovation. Sponsors were waiting to attend trade shows while products were advancing faster than ever. This was our first move to a modern way to educate an audience, provide scalable value for sponsors and give time back to busy Multifamily Executives.
Innovation has always been about getting better, technology would now enable that. Our annual summit now converged technology and leadership to top executives looking to manage the apartment of the future. We did things differently. No trade show, no booths and sponsorship became invitation only. It was all about attracting executives that don't attend other events. We had to be very careful about who we worked with to protect the culture of our experience. We left executives feeling "I'm so glad I came"
Multifamily Leaders begin to enjoy the programming from the 2017 Multifamily Innovation Summit from the comfort of their home. Sponsors begin to see the value of content reaching past an in person audience.
Our research program begins to take shape as a leading indicator for those companies best suited to drive yields for Multifamily Investors. A record number of multifamily organizations participated in the Best Places to Work Multifamily® program and gained valuable insights into their businesses.
Harvey Mackay a seven-time, New York Times best-selling author made an appearance at the Multifamily Innovation Summit. From the Camelback Mountain hike to the hanger experience all with private helicopter rides - we created a culture and experience to attract those executives that don't attend other events. One to look forward to and the one event where an executive could understand how to design the company of the future.
Guests enjoyed private helicopter rides, games, and a magician to keep the conversations natural - our VIP attendees enjoyed the airport hanger in Scottsdale, Arizona. While guests enjoyed the food and flight, they were able to spend time with invited sponsors to have meaningful conversations and learn about the top innovations in Multifamily.
Co-Founders of the Multifamily Leadership Women's Summit, Patrick and Carrie Antrim have a vision to create a bigger and better future for women in multifamily. Patrick Antrim stated, "We will extract the knowledge from executive women in leadership and inspire emerging leaders with our thought leadership platform offering a new model for personal and professional transformation. As with the annual Multifamily Leadership Summit, the Multifamily Women's Summit will be the highest-level women's summit in the apartment industry. Period." Carrie Antrim added, "Looking back at our research of the best-of-the-best in our industry through the Best Places to Work Multifamily® program, it is evident those forward-thinking brands we have the honor and privilege to recognize understand and encourage the many women who influence their communities and workplaces. I am inspired by what these companies are doing to create healthy organizations."
The highest level women’s summit in the apartment industry was the first step in the movement to advance women’s leadership in Multifamily. The summit focused less on the gaps and what's missing, and focused more on the way to drive a bigger and better future for Multifamily Women.
We unveiled a new home in a Netflix economy for the industry's most innovative minds. The platform, MultifamilyStudios.com, features live event recordings, product launches and real stories from some of the most innovative minds in our industry. Showcasing original content across an array of emerging topics, subscribers have access to inspiring and authentic stories from key innovators that cannot be found elsewhere.
Multifamily Leadership makes a bold prediction that trade shows are soon to end. We launched exhibitorhall.com and filmed a commercial campaign called "Mr. Conference" to showcase the problems associated with introducing products to the multifamily industry.
Did we call it or did we call it? Long before we were ever familiar with the word COVID, we predicted the end of the trade show, but had no idea just how quickly it would come to a screeching halt. With the advancement of technology during the pandemic, it became clear the world is changing and minds are opening toward more virtual and remote experiences. It became crystal clear you do not need to wait a year to launch a product at a national trade show.
While we were forced to postpone the Multifamily Women® Summit just days before the event, we vowed to keep this event in-person and schedule it just as soon as it was safe to do so. We knew this event was on built on relationships and shared experiences so it was extremely important for us to keep the integrity of the event in tact and plan to make the 2021 Summit bigger and better.
The Multifamily Operations Summit launches to deliver timely and relevant operational content and programming to help Multifamily Operators move through the COVID 19 pandemic. With close to 20 sessions, viewers were able to get the information they needed in order to navigate this new journey.
Patrick & Carrie did not sit dormant during the pandemic and instead decided to bring weekly live content to viewers with invited guests, news updates, industry promotions, and a couple of laughs. Featured guests included CEOs from some of the top multifamily companies in the industry and also special guest interviews from people advancing innovation and technology from outside the industry.
The live celebration of the Best Places to Work Multifamily® became a big success virtually as all company employees could now take part in the celebrations. We saw record attendance and engagement in the one event the recognized companies for building healthy organizations and all employees were able to view, participate, and have their loved ones right there with them.
Multifamily companies looking to get clients without attending trade shows, face to face meetings, travel, and learning new tech attended a free live training over the course of 4 weeks. We walked attendees through exactly what it takes to get Multifamily clients without face to face meetings, travel or learning new tech.
The enterprise marketing team is launched with done-for-you services to help multifamily companies be the brand everyone trusts. With the rapid advancement of technology and innovation, your brand needs to be top of mind when decision-makers are ready to purchase. The Enterprise Marketing Team is poised and ready to make that happen for those brands who are forward-thinking and in it for real results.
Multifamily Leadership makes the move to hire producers, radio engineers, camera operators, filmmakers, and invests in television studio broadcast equipment and cameras. HQ moves to a new studio with a separate event center for the production of broadcast events.
Multifamily Leadership launches new platform to reach Multifamily Leaders at scale - all from the comfort of their home. Events focus on Investments, Innovation, Leadership, and Technology.