Recruitment marketing is meant to help your company attract the right employees, who want to serve your residents and investors at the highest level to bring success to your business. Forward-thinking businesses understand that they need to attract top candidates, drive more sales, and create a better resident experience with great teams. These types of companies improve employee engagement, reduce turnover, and grow their portfolio!
As Joe Polish has stated, “A compelling offer is 10x more effective than a convincing argument.” Finding top talent in the Multifamily Industry has continued to be a challenge for companies.
Most people only approach recruiting from a job posting and information sharing process. Companies that benefit from lower recruiting costs, increased employee engagement, and better business outcomes treat their talent acquisition process similar to how they acquire customers.
Investing in the company story, who you are, where you are going, and who will help you get there will attract people from industries and companies you may not be reaching. We get top talent to raise their hand and reach out to work with you. These candidates are typically high achievers and winning where they are. So when you do this type of marketing, you tap an audience that is not on job boards. In many ways, Multifamily recruitment marketing will complement many of the efforts you already have in place. This will improve the results of current job advertising as smart candidates do research on companies they intend to work for.
One great recruitment strategy is registering for our Best Places to Work Multifamily® program where we rank the Top 50 best places to work. This is a survey and awards program dedicated to identifying and recognizing the best employers and providing organizations with employee feedback. At the end of the year, we put on an awards show that counts down to #1 with a fun celebration.
Once recognized as a Best Place to Work Multifamily®, you can use this badge in all of your marketing and recruitment efforts.
To attract the right employees and more we offer:
- Thought Leadership
- Podcast Appearances
- Social Media Campaigns
- Corporate Videos
- Executive Interviews
- Employee Journey Videos
As a Strategic Marketing client, you will receive the above strategies and services throughout the year. Book a call to find out more.