Think about the questions people usually ask on a first date. Where are you from? Where did you grow up? What was that like?
Why is that the standard “getting to know you” talk? Well, for one, it’s an easy opener. We all came from somewhere. Secondly, we have an innate curiosity to understand each other’s story.
Knowing a person’s background helps us build a framework around how we perceive that person and it gives us a chance to find common ground upon which to build a relationship.
Well, it’s the same for your Multifamily brand. Your ideal Multifamily clients are out there and if they only knew your story, your background, where you came from, how you started and where you are now…if they only knew those things, it would make their decision-making a no-brainer.
We’ve all heard the old adage, “facts tell, stories sell.” That is a familiar saying for a reason. It’s true!
So for Multifamily Companies that want to grow their business, raise capital faster, scale third party management portfolios, and build trust and credibility without hiring more people, attend face to face meetings, or chase down investors or potential clients, listen up.
No one wants your product specs or case studies or your term sheets on a first date. And making those cold calls, not getting emails opened, and pitching your entire offering in 20 minutes or less is downright gruelling.
Your ideal Multifamily clients want to know how your brand came into creation, what the vision was behind it, and what kind of organization you’re running now. They want to know what you stand for and if you are still going to be around in 3 to 5 years.
When your story is told, it makes selling, raising capital, scaling, and building trust and credibility a heck of a lot easier. Giving your ideal Multifamily client a chance to connect with you, relate to you, even admire you before they ever speak to a salesperson is an incredible way to scale your business.
When it is easy to find trust and credibility in an organization, it is easy to grow and scale without having to hire more salespeople, book more meetings, attend more trade shows, and everything else that has traditionally been done to increase revenue through sales.
Being known as an expert in Multifamily goes a long way toward cultivating the right leads at the right time, raising more capital, and/or growing your third party management company.
When prospects are ready to purchase, invest, or make a decision, you become their first thought because they’ve seen you online, watched a video, listened to a podcast, or read an article that told your story and integrated that with the solutions you provide.
Once you’ve gained that trust and credibility in Multifamily, the sale can progress much faster and more naturally. Listen, not many people are out there trying to get married on the first date (unless it’s a reality tv show) so take your time! Don’t rush the process!
Multifamily companies who understand that results don’t come overnight believe in the power of thought leadership and know that good marketing makes sales easier.
Get your story out there and get it out in every format to reach the most people – audio, video, written word, interpretive dance, whatever it takes!
Once you do that, your ideal Multifamily clients will self-identify and start calling you, rather than you calling them. This gives you the luxury to have predictable and consistent lead generation, raise more capital, engage investors, and generate deal flow even without meeting face to face with potential clients.
Multifamily Clients helps take your knowledge and broadcasts it to the world to build a new level of trust with your ideal audience. And ultimately, we use our platform to help clients make an impact and remain relevant in this ever-changing industry. This is more than a PR statement, we are an accelerator to trust and expertise. We support our clients who are already winning, win even more with our media-driven growth strategies.
