Within the Multifamily industry, there is a pronounced shift taking place in the way apartment housing is owned, operated, and invested in.
This shift has been accelerated by the advancement of innovation and technology ranging from virtual leasing using artificial intelligence, to credit reporting for residents, and even automating the underwriting process in acquisitions.
Solutions for common issues, obstacles, and challenges seem to be popping up overnight. As such, it can be difficult on both sides – it is impossible for every owner, manager, and investor to keep up with every new technology and evaluate which ones are the most necessary for the assets.
On the other hand, it has become even more challenging for these innovative companies who are solving real problems to cut through the noise and get in front of busy decision-makers.
Additionally, those looking to raise capital for investments have had to overcome the barrier of not being able to meet in person, shake hands, and take those actions that have historically solidified their reputation within the investment community.
Here’s the thing. Whether you’re an investor, owner, manager, or supplier for the Multifamily industry, there is one common thread that is necessary to scale and grow your respective business.
That thread, tying everything together, is credibility and trust.
Think about it this way. Think about your ideal customer, client, or investor. What is keeping them up at night? What problems or challenges are they facing that are taking up the majority of their brain cells?
And the most important question, who comes to mind when your ideal prospect is searching for solutions?
Is it you?
It’s important to have a dominant presence in the marketplace. To do this, may seem overwhelming because there are so many varying channels of communication that need to be nurtured with quality content. Does your ideal client like to read articles? Watch videos? Listen to podcasts? Maybe it’s all three.
What you need to be focusing on is becoming a trusted, credible company by leveraging all of the available communication channels and showing the world your story.
Yes, your story. Not your product specs. Not your impressive data points. Not your case studies and white papers.
All of those things are great, and important, yes. But what people want to know is that you’ve got the solution and that solution is trusted, proven, and credible. They are not going to get burned or look foolish for trusting you.
So how do you build trust and credibility?
Well, you’ve got to regularly extract your knowledge via interviews, speaking at events, podcasts, thought leadership and more to create interest and establish you as an expert so that your ideal investors and clients call you.
PR firms don’t have their own audience. You’ve got to reach beyond traditional PR firms and be present across multiple media platforms. After all, once that’s done, your content and knowledge lives online where people spend their time to be easily discovered year-round so that investors and clients call you.
Your ideal investors and clients should know you, think of you, understand how you see the business, what type of clients you help, and how you get results for them. This, in turn, provides you with the highest amount of connections and opportunities to position at scale.
Become the company everyone trusts. Winning companies follow these 5 steps:
- Signal – This is getting the right messages, seen everywhere, and then getting it heard.
- Marketplace – Reach the buyers and investors where they are.
- Educate – Transfer the knowledge they need in order to make a decision.
- Credibility – Build conviction that you are the brand for them.
- Conversion – When you’re seen as an expert, sales are easy.
Right now, it can be difficult to attend events and meet face to face with prospective clients like you always have in the past. So how do you establish those relationships? If you consistently and effectively educate the marketplace on what you have to offer, you will have investors and clients calling you, which will give your company a major competitive advantage in Multifamily.
Multifamily Clients helps take your knowledge and broadcasts it to the world to build a new level of trust with your ideal audience. And ultimately, we use our platform to help clients make an impact and remain relevant in this ever-changing industry. This is more than a PR statement, we are an accelerator to trust and expertise. We support our clients who are already winning, win even more with our media-driven growth strategies.
