With the inability to have face-to-face meetings with prospective multifamily clients and investors, the use of social media has become standard practice for any multifamily company who needs qualified leads, investor capital, or top talent.
The challenge with relying on remote interaction is that consumers are being inundated with messaging coming at them from every direction. You know this to be true because it is happening to you as well!
Your smartphone is alerting you to top news stories throughout the day. Your LinkedIn app is buzzing on your smart watch because Joe in accounting just got a promotion. Or you’re researching on the internet and ads are popping up for the exact espresso maker you were just mentioning to your friend last night. Super creepy, by the way. But you get the point!
So with all of these messages being thrown at your ideal multifamily clients, how is a multifamily company supposed to cut through the noise to become known as the expert and build a trusted brand?
First of all, consider the word brand. It has many different meanings and it really just depends on who you’re asking.
In a nutshell, your brand is what makes you the most trusted and credible multifamily company in the industry. Your brand encompasses your mission, vision, and values. It includes your company culture and social responsibility. It may even include the personal brand of your CEO and individual employees.
When you are messaging your ideal multifamily clients, whether it’s on social media, a written article, a podcast, or a video, it is crucial that you are consistently building trust and and credibility with your audience.
The signal you’re sending out into the multifamily world will control the perception of your multifamily brand and if you’re doing it right, raising capital, finding talent, and scaling your business becomes more probable.
Think about this in terms of B2C companies like Pepsi and Coke or iPhone and Android. People have brand loyalty to these companies and many people choose not to stray from their preferred product because that brand has earned their trust.
They are credible.
Their product is consistently good. And those big brands know exactly how to get into the hearts and minds of their ideal consumers.
Using the right multifamily messaging and copyrighting to get people to tune in to your signal is an art that many multifamily companies leave out.
They just create more noise and then wonder why nobody is listening. They don’t have the right messages. They’re not telling their story, exposing their brand, what makes them awesome.
In order to have your messages seen and heard everywhere by your ideal multifamily clients, you’ve got to have a strong brand story that encompasses everything your prospect needs to know in order to consider you a trusted and credible multifamily company.
What happens then? Selling becomes easy. Raising multifamily capital happens faster. Your ideal clients start calling you. Your company becomes known as a trusted expert authority in the multifamily industry. Life gets better.
Multifamily Clients helps take your knowledge and broadcasts it to the world to build a new level of trust with your ideal audience. And ultimately, we use our platform to help clients make an impact and remain relevant in this ever-changing industry. This is more than a PR statement, we are an accelerator to trust and expertise. We support our clients who are already winning, win even more with our media-driven growth strategies.
